Apps Built for Real Business
Problems.
Reed Software Group crafts focused mobile and web applications for businesses that need tools that actually work — without the corporate overhead or unnecessary complexity.
Happy Clients
Apps in active use
4+ Years
Engineering experience
iOS · Android · Web
Full stack delivery
What I Build
Focused on the things that matter
No sprawling service catalog. I do a few things well and deliver them properly.
Mobile App Development
Native iOS (Swift) and cross-platform (React Native) apps. Built for performance, built to ship — not to sit in design reviews.
Web Applications
Fast, modern web apps with React and Next.js. Clean architecture, no bloat, deployed and ready for your customers.
Vertical SaaS
Industry-specific software tailored to a single workflow. If there's a niche with a bad tool, we build the better one.
Strategic Consulting
Not sure what you need? I can help you scope the project, choose the right tech, and figure out what actually matters.
Featured Products
Apps we've shipped
BarkFlow
Pet Grooming Management
An end-to-end appointment and client management system for pet grooming salons. Handles scheduling, pet profiles, payment tracking, and automated reminders — so groomers can focus on the animals, not the admin.
ProCoat
Painter Business Software
A business dashboard built specifically for painting contractors. Manage bids, track job progress, organize crews, and keep your books clean — all in one place without generic project management overhead.
How It Works
Simple process, solid results
Four phases, no surprises. You always know where the project stands.
Discovery
We start by understanding your business, your users, and the problem we're actually solving. No unnecessary discovery phases — just a focused conversation.
Design
Clean wireframes and UI design that prioritizes usability. We design for the workflow, not for awards.
Build
Solid, maintainable code. I ship incremental builds so you can see progress and give feedback before it becomes expensive to change.
Deploy
App Store, Play Store, or web — we get it out the door. Then we monitor, iterate, and keep it running well.
Why RSG
You don't need a big agency. You need the right builder.
Most software agencies are selling you a process. I'm selling you a product. The difference is that I care about whether it actually solves your problem — not whether it looks good in a pitch deck.
4+
Years engineering
2
Live products
100%
Direct access to dev
<2wk
Typical MVP turnaround
Niche Focus
Industry-specificI build for specific industries — pet care, trades, professional services. That means less time explaining the basics and more time solving your actual problem.
No Overhead
Direct collaborationNo account managers, no layers of process, no bloated agency fees. You work directly with the engineer building your product.
User-First
Built for real peopleSoftware is only useful if people actually use it. Every decision is made with the end user in mind — the groomer, the painter, the field tech.
Tech Stack
Tools I actually use
Client Testimonials
Don't take my word for it
“BarkFlow completely changed how we run our salon. Booking used to be chaos — now it just works. Sam built exactly what we needed without any of the extra nonsense.”
Jordan M.
Owner, Happy Paws Grooming
“ProCoat helped me stop losing track of jobs and get my bids organized. I was skeptical about software but this one actually makes sense for how painters work.”
Tyler B.
Owner, B&L Painting Co.
“Working directly with Sam meant fast feedback cycles and zero middleman games. He gets it — he builds things that field workers can actually use on their phone.”
Marcus D.
Operations Manager
Ready to Build?
Have an idea?
Let's make it real.
Whether you have a fully scoped project or just an idea on a napkin, reach out. The first conversation is always free.